TITLE

Leading from the top

AUTHOR(S)
Langmaid, Roy
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides some insights into the significance of efficient leadership in exuding citizen response and votes, for key public figures and politicians in Great Britain, citing a brand analysis and qualitative research on behalf of the government. The research aimed to analyze the impact of the New Labor brand, the reputation of the prime minister, Tony Blair and how these compared with the opposition Conservative party and its then leader Michael Howard. Based on the results of the research, the government is advised to improve its image by showing strength in depth, by being seen to deliver, and improving communications and leadership.
ACCESSION #
20793202

 

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