Leading from the top

Langmaid, Roy
April 2006
Brand Strategy;Apr2006, Issue 201, p36
Trade Publication
The article provides some insights into the significance of efficient leadership in exuding citizen response and votes, for key public figures and politicians in Great Britain, citing a brand analysis and qualitative research on behalf of the government. The research aimed to analyze the impact of the New Labor brand, the reputation of the prime minister, Tony Blair and how these compared with the opposition Conservative party and its then leader Michael Howard. Based on the results of the research, the government is advised to improve its image by showing strength in depth, by being seen to deliver, and improving communications and leadership.


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