Getting to grips with China

Lee, Gilbert
April 2006
Brand Strategy;Apr2006, Issue 201, p32
Trade Publication
The article provides some insights into economic growth and the rising importance of China as a global consumer market, citing its cultural, demographic and historic characteristics, among others. The Chinese people have deep respect for harmony, and are in favor of accommodation, assimilation and integration, with major demographic differences. While geography and sociology have played large parts in shaping the different markets within China, history has also taken a role, which also influenced consumers' attitudes to life and consumption.


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