TITLE

News for the world

AUTHOR(S)
Walsh, Kate
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides some insights into the brand management challenges and strategies of the Arabic news network, Aljazeera, relevant to the launch of its English-language channel. The network has publicized a business program called "Power and People," in efforts to raise awareness about the program and promote the channel's own brand. The Aljazeera brand is already known worldwide, with its name synonymous with the Middle East, which is why the company hopes to extend its reach with the launch of its channel.
ACCESSION #
20793193

 

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