News for the world

Walsh, Kate
April 2006
Brand Strategy;Apr2006, Issue 201, p20
Trade Publication
The article provides some insights into the brand management challenges and strategies of the Arabic news network, Aljazeera, relevant to the launch of its English-language channel. The network has publicized a business program called "Power and People," in efforts to raise awareness about the program and promote the channel's own brand. The Aljazeera brand is already known worldwide, with its name synonymous with the Middle East, which is why the company hopes to extend its reach with the launch of its channel.


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