Living a life of luxury

Mortimer, Ruth
April 2006
Brand Strategy;Apr2006, Issue 201, p17
Trade Publication
The article profiles Italian businesswoman and chief executive, Giovanna Furlanetto. She acquired the chief position at the Italy-based family-run luxury goods company, Furla. Evidently, Furla has made its mark on the world with its main international markets in Japan and the United States. Furlanetto is also committed to keeping the brand's link with Italy, and has started using Chinese labor for small leather goods, but hopes to keep further production at home, in Italy.


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