New ways to sell

Baker, Claudine
April 2006
Brand Strategy;Apr2006, Issue 201, p14
Trade Publication
The article provides some insights into emerging marketing techniques and strategies. Headvertising has emerged as a means to provide brand awareness without relying on traditional media, and us used mainly for one-off marketing stunts, rather than as a mainstream technique. Other innovations in advertising include the use of mobile interactive billboards, carvertising, bikevertising, beachvertising, and cool advertising, among others.


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