Brand response

April 2006
Brand Strategy;Apr2006, Issue 201, p13
Trade Publication
The article provides some insights into the popularity or lack thereof of the cosmetics brand by Max Factor. In Great Britain, Max Factor is apparently, the number-three brand in the market and growing with a strong equity, as the make-up of make-up artists. In Europe, Max Factor is also number three among the brands, while in the United States, the company was able to gain deep understanding of the consumers through strong branding and innovation.


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