April 2006
Brand Strategy;Apr2006, Issue 201, p12
Trade Publication
The article provides some insights into the changes to the brand management strategies of the United States-based cosmetics company, Max Factor, specifically the use of professional celebrities like Carmen Electra to endorse their products. Apparently, the company wants to attract younger markets, still, some would not agree to Max Factor's advertising strategy, further adding that Max Factor has been known to be popular among women in their 40s and older.


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