TITLE

MAXFACTOR

AUTHOR(S)
Walsh, Kate
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the brand management strategies of cosmetics company, Max Factor, in the United States. Apparently, the company has cut its distribution in the United States, specifically in more than a quarter of stores in Wal-Mart locations, citing its strategies to focus more on the younger and potentially more lucrative audience. The company has used professional celebrities like Carmen Electra to advertise its brand and prduct line.
ACCESSION #
20793186

 

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