Teeing off in space

Baker, Claudine
April 2006
Brand Strategy;Apr2006, Issue 201, p8
Trade Publication
The article reports on the joint venture between the Canada-based golf club manufacturer, Element with the Russia-based space agency, International Space Station to drive a golf ball into Earth's orbit from a special platform outside the agency in efforts to promote the high-technology scandium alloy golf clubs. Russian cosmonauts launched into space with a gold-plated, six-iron golf club in 2005 and will attempt to set records for the longest drive during one of three planned spacewalks.


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