Quietly speaking

Holliday, Dan; Beale, Howard
April 2006
Brand Strategy;Apr2006, Issue 201, p8
Trade Publication
The article focuses on trends pertaining to advertising, marketing and brand management issues, citing the launch of a mental ecology movement by the United States-based magazine, "Adbusters" which mirror that of 1960s environmental campaigns. Silicon Valley software designer, Mitch Altman has even invented TV-B-Gone, which is a universal remote control that will switch off any set, anywhere in the world, and aims to free people from the ubiquity of television.


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