TITLE

Quietly speaking

AUTHOR(S)
Holliday, Dan; Beale, Howard
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on trends pertaining to advertising, marketing and brand management issues, citing the launch of a mental ecology movement by the United States-based magazine, "Adbusters" which mirror that of 1960s environmental campaigns. Silicon Valley software designer, Mitch Altman has even invented TV-B-Gone, which is a universal remote control that will switch off any set, anywhere in the world, and aims to free people from the ubiquity of television.
ACCESSION #
20793181

 

Related Articles

  • Clicked Off!  // People;11/8/2004, Vol. 62 Issue 19, p135 

    This article focuses on the invention of TV B-Gone, a remote control that is able to turn off almost any television set, created by Mitch Altman. That blaring TV in the airport lounge driving you nuts? Mitch Altman feels your pain--and figured out a way to do something about it. Altman, a San...

  • Noted & Quoted. Feder, Barnaby J.; Zeller Jr., Tom; Fountain, Henry; Wade, Nicholas; Tavernise, Sabrina; Heaner, Martica; Taub, Eric A.; Mayer, Elizabeth // New York Times Upfront;11/29/2004, Vol. 137 Issue 6, p6 

    Presents remarks from various personalities on different issues. McDonald's vice president Ken Barun on the benefits of having branches of the fast-food chain in hospitals; German Green Party official Josef Dürr on the opening of the InterContinental Berchtesgaden resort near the grounds of...

  • Silencing the Idiot Box. Croal, N'Gai // Newsweek;11/1/2004, Vol. 144 Issue 18, p16 

    Mentions the love-hate relationship people have with television. Idea that watching TV is becoming more pervasive and can be found in public places; Mitch Altman's TV-B-Gone, an infrared device that shuts of TV sets remotely; Demand for his initial stock.

  • Women's Health to Amp Up Green, Celeb Content. Moses, Lucia // MediaWeek;4/14/2008, Vol. 18 Issue 15, p9 

    The article reports that the magazine "Women's Health" is partnering with the Environmental Media Association to launch awareness-raising, celebrity-laden events that will promote the protection of the environment. The magazine hopes the partnership will help it appeal to a wider range of...

  • Untitled.  // New Yorker;7/11/1970, Vol. 46 Issue 21, p56 

    An excerpt from the article taken from "Washington Reuters" which deals with the anti-pollution efforts in the U.S.

  • Plenty: It's Easy Being Green. Couch, Clayton A. // Library Journal;9/1/2007, Vol. 132 Issue 14, p173 

    The article reviews the periodical magazine "Plenty: It's Easy Being Green."

  • Action Energy launches ads to cut power costs.  // Precision Marketing;2/28/2003, Vol. 15 Issue 20, p2 

    Discusses the plan of environmental group Action Energy to improve its relationship marketing strategy in Great Britain. Launch of advertising campaign to promote energy efficiency; Assistance of companies to reduce energy costs.

  • THE GREEN ALTERNATIVE: A PROGNOSIS FOR FURTHER DEVELOPMENTAND ITS MARKETPLACE IMPACT. Kangun, Norman; Grove, Stephen J.; Kilbourne, Williams E. // AMA Winter Educators' Conference Proceedings;1991, Vol. 2, p233 

    Examines the potential effect of the Green movement on marketing practices in the United States. Background on the emergence of the movement; Impact of politics and tradition on the development of environmental action groups; Efforts in upholding ecological values.

  • Ancillary achievements. Maurer, Rolf // Folio: The Magazine for Magazine Management;Spring98 Special Report, Vol. 27 Issue 6, p78 

    Presents the views of James Slocum, Model Retailer's editor and publisher, Brad Paulsen, Discount Store News' marketing director, Drew DeSarle, Penton Publishing's vice president ancillary products, and Mark Hickey, Telephony's publisher on the line extensions which were most successful in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics