News Round up

April 2006
Brand Strategy;Apr2006, Issue 201, p6
Trade Publication
The article presents news briefs relevant to brand management in Great Britain compiled as of April 2006. Procter and Gamble has launched Vocalpoint, a United States buzz-marketing network for mothers modeled on its Tremor teen program. Ofcom, the regulator for the communications industry, has proposed a ban on the use of celebrities to advertise fast food during television programs designed to appeal to the under-105.


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