TITLE

News Round up

PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs relevant to brand management in Great Britain compiled as of April 2006. Procter and Gamble has launched Vocalpoint, a United States buzz-marketing network for mothers modeled on its Tremor teen program. Ofcom, the regulator for the communications industry, has proposed a ban on the use of celebrities to advertise fast food during television programs designed to appeal to the under-105.
ACCESSION #
20793180

 

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