TITLE

Engaging ways

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue including one about the brand management strategies of Ask.com and another about the word-of-mouth strategies mobile operator 3.
ACCESSION #
20793179

 

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