TITLE

Stelios lambasts Orange over 'spurious' court case

AUTHOR(S)
Lester, Robert
PUB. DATE
April 2006
SOURCE
Marketing Week;4/6/2006, Vol. 29 Issue 14, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Stelios Haji-Ioannou, owner of British mobile virtual network operator easyMobile, has criticized Orange's trade infringement case against his firm. Orange has focused on easyMobile's use of the color orange. Haji-Ioannou claimed that Orange targeted easyMobile because easyMobile was offering consumers a better but cheaper range of services.
ACCESSION #
20792258

 

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