Stelios lambasts Orange over 'spurious' court case

Lester, Robert
April 2006
Marketing Week;4/6/2006, Vol. 29 Issue 14, p3
Trade Publication
The article reports that Stelios Haji-Ioannou, owner of British mobile virtual network operator easyMobile, has criticized Orange's trade infringement case against his firm. Orange has focused on easyMobile's use of the color orange. Haji-Ioannou claimed that Orange targeted easyMobile because easyMobile was offering consumers a better but cheaper range of services.


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