Breaking With Tradition

Phillips, Bob
May 2006
Convenience Store News;5/8/2006, Vol. 42 Issue 6, p75
Trade Publication
The article reports that single-serve cereals and breakfast bars are proving to be more convenient morning fuel for on-the-go consumers. Meal replacement bars and shakes, and nutraceutical beverages have sprung up to fuel and re-charge busy consumers as they fly down the freeway, in between setting up meetings on their cell phones. The problem is particularly acute among the school-aged population, many of whom are skipping breakfast altogether. But many, from parents to nutritionists, agree that breakfast remains one of the most vital components in maintaining a balanced diet and healthy lifestyle.


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