Using "Creative Intellect" to Negotiate--Lesson from the Cincinnati Bengals!

Sherman, Rob
January 2006
Leading Edge;Winter2006, Vol. 3 Issue 1, p9
This article focuses on the use of creative solutions to address conflict. Effective negotiators recognize that solutions to a conflict are often best resolved by relying on creative intellect to influence others. However, a person's common reaction to conflict is confrontational. Cases in which the principle of creative solution to confront conflict are described.


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