TITLE

Ads Shouldn't Throw Stones

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2006
SOURCE
Multichannel News;5/8/2006, Vol. 27 Issue 19, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the call of Mary Roberts, senior vice president of Bigelow Advertising, for U.S. cable providers to avoid negative promotional advertising against their competitors, during a Cable & Telecommunications Association for Marketing teleseminar in California on May 3, 2006. She emphasized that mentioning the rival by name is a bad form of advertising. Poor customer service and negative media coverage are some of the major factors that drive away customers according to Kathryn Alexander, vice president of Creative & Response Research Services.
ACCESSION #
20780639

 

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