Looking Online For Audiences, Revenue

Kridel, Tim
May 2006
Multichannel News;5/8/2006, Vol. 27 Issue 19, p32
The article discusses the use of Internet and mobile video by religious cable television networks in order to attract viewers. Christian consumers are more likely to have access to Internet, use electronic mail and visit a Web site compared to the general population, according to a spring 2005 Soma Research study. Religious networks such as Shalom TV have already launched video-on-demand services. The benefits of broadband to multichannel operators and religious networks in terms of revenue are cited.


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