GM VOD Ads Head to Time Warner

Reynolds, Mike
May 2006
Multichannel News;5/8/2006, Vol. 27 Issue 19, p18
The article reports on the plan of General Motors Corp. (GM) to make a video-on-demand advertising deal with Time Warner Cable Inc. that will increase its ability to communicate with customers. The viewers will be able to access new automobile videos, test-drive segments and gain more information about automobiles and trucks. Time Warner has been offering long-form auto messaging via a dedicated channel called Driver TV, which supports information about GM, Ford Motor Co., DaimlerChrysler Corp. and Toyota Motor Co. models.


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