TITLE

Hachette, Kennedy meeting will determine 'George' fate

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Jack Kliger, president and CEO of publishing house Hachette Filipacchi Magazines Inc., to continue publishing George, the struggling magazine founded by the late John F. Kennedy Jr. in New York City, through the end of 1999. George is a 50-50 joint venture between Kennedy's company Random Ventures and Hachette. Founded in 1995, George generated a following among Kennedy enthusiasts. But it never grew beyond a circulation of 400,000 although its initial goal was to reach a circulation of 500,000 by the end of 2000.
ACCESSION #
2076473

 

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