TITLE

Iridium sends new signal, splits with Ammirati

AUTHOR(S)
Petrecca, Laura; Snyder, Beth
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of satellite phone service company Iridium Satellite LLC to terminate its partnership with Ammirati Puris Lintas in New York City. The split is said to reflect Iridium's evolving business strategy. It recently refocused its marketing plan in an effort to expand its target audience. Business customers will continue to be a key segment, but Iridium now will also target specific potential users, such as government and disaster relief, oil and gas companies. Through the two-year relationship, both agency and client have had their one individual troubles. Iridium is having financial problems and problems building a subscriber base. Separately, Ammirati has experience a slew of management departures.
ACCESSION #
2076371

 

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