David Ogilvy: The last giant

Danzig, Fred
July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p1
Trade Publication
This article focuses on David Ogilvy, founder of advertising agency Ogilvy & Mather Ltd., which ranks as the sixth largest U.S. agency and a global powerhouse as of July 1999. Ogilvy's legacy was built upon his steadfast adherence to a clear, literate and consistent creative approach. In his memos, speeches, books and in conversation he argued the best advertising never came easy, that it was based on long hours spent mastering research, a discipline he acquired some 60 years ago as associate director of George Gallup's Audience Research Institute. INSETS: TRIBUTES TO AN ADVERTISING LEGEND;Ogilvy on a book tour, selling, by Bob Garfield;Lounging, smoking, thinking out loud, by Judann Pollack.


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