TITLE

David Ogilvy: The last giant

AUTHOR(S)
Danzig, Fred
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on David Ogilvy, founder of advertising agency Ogilvy & Mather Ltd., which ranks as the sixth largest U.S. agency and a global powerhouse as of July 1999. Ogilvy's legacy was built upon his steadfast adherence to a clear, literate and consistent creative approach. In his memos, speeches, books and in conversation he argued the best advertising never came easy, that it was based on long hours spent mastering research, a discipline he acquired some 60 years ago as associate director of George Gallup's Audience Research Institute. INSETS: TRIBUTES TO AN ADVERTISING LEGEND;Ogilvy on a book tour, selling, by Bob Garfield;Lounging, smoking, thinking out loud, by Judann Pollack.
ACCESSION #
2076348

 

Related Articles

  • Iconic Adman. Kuchment, Anna; Dogar, Rana // Newsweek (Atlantic Edition);08/02/99 (Atlantic Edition), Vol. 134 Issue 5, p8 

    Offers information on David Ogilvy, founder of Ogilvy & Mather advertising agency, upon his death. His effects on the advertising industry.

  • Lounging, smoking, thinking out loud. Pollack, Judann // Advertising Age;7/26/1999, Vol. 70 Issue 31, p46 

    Relates the experiences with David Ogilvy, CEO of advertising agency Ogilvy and Mather. His reputation in the advertising industry; His views on going public; Reaction to a comment at dinner that he was perhaps the last great role model in the advertising world.

  • From failed farmer to advertising legend. Danzig, Fred // Advertising Age;9/21/1998, Vol. 69 Issue 38, pc25 

    The article profiles David Ogilvy, founder of Ogilvy & Mather Ltd. His books, memos and speeches, like his advertisements, remain popular even in today's naughty-bawdy creative environment because they deliver eternal advertising truths in sensible terms. He also studied the quality of...

  • Remembrance of Things Past. O'Leary, Noreen // Adweek Midwest Edition;07/26/99, Vol. 40 Issue 30, p2 

    Pays tribute to David Ogilvy, who co-founded the advertising agency Hewitt, Ogilvy, Benson & Mather in 1948. List of five clients he desired most; His contributions; Remarks from Ogilvy & Mather Worldwide chief Shelly Lazarus.

  • Ogilvy & Mather at 50. McDonough, John // Advertising Age;9/21/1998, Vol. 69 Issue 38, pc1 

    The article presents a timeline showing various important events during advertising agency Ogilvy & Mather Ltd. in its first 50 years, from 1948-1998. Executive David Ogilvy seemed to take a consumer's view of advertising at a time when consumerism was cutting-edge copy. His emphasis on ethics...

  • An agency still learning from the words of its founder. Boyko, Rick // Advertising Age;9/21/1998, Vol. 69 Issue 38, pc6 

    Presents the author's views on the role of David Ogilvy, founder of Ogilvy & Mather Ltd. in building his company's brand name. Discussion on how Ogilvy's rules are still valued in the late 1990s; Opinion of Ogilvy that advertising should consistently project its brand image; Accomplishment of...

  • What's new?  // Advertising Age;11/18/1991, Vol. 62 Issue 49, p16 

    Ponders on the motivation behind the dismissal of Ogilvy & Mather as the advertising agency of American Express. Explanation given by David Ogilvy for the firing of agencies in his book "Confessions of an Advertising Man."

  • Ogilvy Adopts Do's `Chicken Scratch'. McCarthy, Michael; Buyikian, Teresa // Adweek Western Edition;08/30/99, Vol. 49 Issue 35, p38 

    Details the corporate identity of Ogilvy & Mather. How the company commemorates David Ogilvy; Corporate items where the signature of Ogilvy can be seen; Comments from Rick Boyko, advertising agency leader; Views of Ross Sutherland, creative director.

  • Full-Court Press. Linnett, Richard // Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p32 

    Discusses the business performance of Ogilvy & Mather in the United States in 1999. Corporate culture of the advertising agency; Percentage increase of the agency's billings in 1999; Death of the agency's founder David Ogilvy.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics