TITLE

New Levitz chief: Revival is under way

AUTHOR(S)
Engel, Clint
PUB. DATE
May 2006
SOURCE
Furniture/Today;5/8/2006, Vol. 30 Issue 34, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business plans of Levitz Furniture Co. Inc. The company plans to revive the business by more frequent advertising, more shopper-friendly showrooms, a tweaked merchandise assortment and a cash infusion from its owner lender. The company is also conducting consumer research and will likely to spend more than 1 million dollar on focus group, a consumer survey and exit interviews.
ACCESSION #
20758687

 

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