Natuzzi, Nicoletti pursue 3-tier strategies

Gunin, Joan
May 2006
Furniture/Today;5/8/2006, Vol. 30 Issue 34, p18
Trade Publication
The article reports that leather upholstery producers Natuzzi Americas (NA) company and Nicoletti company have both incorporate three-tiered brand strategies into their product lines. NA has launched its top-of-the-line Pasquale Natuzzi Collection, which is named for its founder and CEO. In addition, it also offers the promotional Italsofa and mainstream Natuzzi brands. Nicoletti has launched its three brand strategy, the Sofa Art by Giuseppe Nicoletti.


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