TITLE

Natuzzi, Nicoletti pursue 3-tier strategies

AUTHOR(S)
Gunin, Joan
PUB. DATE
May 2006
SOURCE
Furniture/Today;5/8/2006, Vol. 30 Issue 34, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that leather upholstery producers Natuzzi Americas (NA) company and Nicoletti company have both incorporate three-tiered brand strategies into their product lines. NA has launched its top-of-the-line Pasquale Natuzzi Collection, which is named for its founder and CEO. In addition, it also offers the promotional Italsofa and mainstream Natuzzi brands. Nicoletti has launched its three brand strategy, the Sofa Art by Giuseppe Nicoletti.
ACCESSION #
20756564

 

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