Coming to Your Senses

Bain, Kent R.; Bassi, Greg
April 2006
FoodService Director;4/15/2006, Vol. 19 Issue 4, p45
Trade Publication
The article discusses that merchandising is a major factor in the success or failure of many foodservice operations. Merchandising in the foodservice industry can be a broad concept. Merchandising includes signage, product presentation, equipment, menus, product packaging and the atmosphere of the foodservice facility.


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