TITLE

Coming to Your Senses

AUTHOR(S)
Bain, Kent R.; Bassi, Greg
PUB. DATE
April 2006
SOURCE
FoodService Director;4/15/2006, Vol. 19 Issue 4, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses that merchandising is a major factor in the success or failure of many foodservice operations. Merchandising in the foodservice industry can be a broad concept. Merchandising includes signage, product presentation, equipment, menus, product packaging and the atmosphere of the foodservice facility.
ACCESSION #
20746252

 

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