Gray matters

Steidtmann, Carl
April 2006
Progressive Grocer;4/15/2006, Vol. 85 Issue 6, p109
Trade Publication
The article analyzes the possible implications of the demands of the aging baby for the retail industry in the U.S. from 2005-2015. It asserts that since the baby boom generation is the dominant demographic force in U.S. culture, as it ages, it will have a profound effect on retailers in terms of merchandising, customer services, store design, location, workforce policies and benefits. In 2005, with the leading edge of boomers turning 60, personal savings have turned negative for the first time since the Great Depression.


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