TITLE

Stay tuned

AUTHOR(S)
Diamond, David
PUB. DATE
April 2006
SOURCE
Progressive Grocer;4/15/2006, Vol. 85 Issue 6, p106
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains the concept and the advantages and disadvantages of two in-store television (TV) product ideas. The first is in-store TV that moves specific product with immediacy. This already widely established in-store TV system consists of monitors placed strategically in key areas where shoppers tend to linger. The second in-store TV product idea consists of monitors at the check stand that provide full motion and sound programming to consumers while they wait in line.
ACCESSION #
20732637

 

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