Reel challenge

Lutz, Steve
April 2006
Progressive Grocer;4/15/2006, Vol. 85 Issue 6, p98
Trade Publication
The article highlights the findings of the survey released by Perishables Group in 2006, which looked at the major trends affecting the U.S. seafood industry and the behaviors and attitudes that drive sales in the department. The survey identified key decision-making criteria and purchase drivers such as price, display, quality and advertisements, gauged consumer perception of seafood versus other proteins and measured consumers' knowledge of seafood nutrition and health benefits. INSET: Wave of growth.


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