TITLE

CHANGING CHANNELS

AUTHOR(S)
Dowdell, Stephen
PUB. DATE
April 2006
SOURCE
Progressive Grocer;4/15/2006, Vol. 85 Issue 6, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the suggestions made by Wilton, Connecticut-based marketing and management consulting firm Cannondale Associates in their study of the U.S. retail industry, entitled Redefining the Retail Landscape: From Channels to Shopper-Centric Retailers Segments. The analysis exposed a need for redefining the retail landscape through the lens of consumer perception, not industry tradition. It proposes that food merchants rewrite their fates by thinking less like retailers and more like shoppers.
ACCESSION #
20732623

 

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