TITLE

Chasing an Elusive Goal: 'Customer of 1'

AUTHOR(S)
Pendrock, Mark
PUB. DATE
March 2006
SOURCE
Bank Technology News;Mar2006, Vol. 19 Issue 3, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the utilization of customer relationship management investments of the financial services industry in the U.S. Financial service firms are challenge to build customer value, both in the experience they provide to customers and in the financial return they achieved through interactions. Despite the endeavors of the banks and other institution to boost sales, customer service, payments and rewards, still many of them perceived the objective to be unsophisticated.
ACCESSION #
20726297

 

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