15 Tips to Optimize Your E-Mail Messages

Khera, Raj
May 2006
Nonprofit World;May/Jun2006, Vol. 24 Issue 3, p29
The article reports that nonprofit organizations performed well in the field of Internet marketing. A recent study related to Internet marketing revealed that the delivery rates of nonprofits were above the average level. The article also offers tips on how to optimize electronic mail messages. These tips include sending mails to people who requested for it and sending compliments in order to keep them in the subscriber's list. INSET: Glossary and Study Results.


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