Bald truth about BT sponsor
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- BT to bring back Buzby. // Marketing Week;7/21/2011, Vol. 34 Issue 29, p4
The article reports that British Telecommunications PLC (BT) will be bringing back its Buzby animated bird character as its brand ambassador for its sponsorship of the London 2012 Olympic and Paralympic Games in Great Britain.
- BT hikes race support. // Marketing Event;Jun98, p4
Reports that BT company is increasing its support on yacht race BT Global Challenge. Information on the sponsorship provided by the company; Other sponsors of the yacht race.
- BT seeks F1 deal to lift awareness of Ignite network. Kleinman, Mark // Marketing (00253650);8/31/2000, p1
Reports on British Telecom PLC's plans to move into Formula One sponsorship in Great Britain.
- 2012: Campaigns of the year. // Marketing Week (Online Edition);12/14/2012, p7
This section offers news briefs on the marketing sector. Bodyform achieved a surprise hit on YouTube with its online campaign which features a fake chief executive officer (CEO) personally responding to a Facebook comment. Adidas' sponsorship strategy paid dividends in 2012, achieving a 24...
- BT secures TeamCard deal. Kemp, Ed // Marketing (00253650);7/19/2006, p13
The article informs that British Telecom PLC (BT) has signed a five-year contract with the TeamCard loyalty program, which is used by football clubs to reward fans. Members of the TeamCard collect points when they buy products at retail outlets. These points can be redeemed for products and...
- BT ties with Football League for kids' cup. Barrand, Drew // Marketing (00253650);10/19/2005, p4
This article informs that British Telecom PLC (BT) is moving into football sponsorship for the first time through a grass-roots deal with The Football League which will see it launch a national tournament for primary-school children. The BT Community Cup, a six-a-side competition for under-11s,...
- BT set to be confirmed as second tier-one sponsor for 2012 Games. Lester, Robert // Marketing Week;3/22/2007, Vol. 30 Issue 12, p12
The article reports that BT will become the second domestic sponsor of the London 2012 Olympic Games in a deal that could be worth up to £80 million in Great Britain. While Lloyds TSB was confirmed as the first sponsor, the London Organising Committee of the London Games asserts that BT has...
- London 2012 clears first hurdle. Sweney, Mark // Marketing (00253650);5/19/2004, p17
The team behind the London 2012 Olympic bid breathed a sigh of relief last week as it revealed that it has secured £6m of the £10m it plans to raise from corporate backers. British Airways PLC, British Telecom PLC and EDF Energy have each paid £1m for the right to call themselves...
- SA's second fixed-line attracting attention. Bridge, Sherilee // Telecommunications - International Edition;Feb99, Vol. 33 Issue 2, p20
Reports on the plans of British Telecommunications to enter into South Africa's telecommunications market after it is freed in the year 2001. End of the monopoly of South African carrier SA Telkom; British Telecommunications' examination of market conditions after deregulation and a new licence...
