TITLE

Stretch AV budgets

AUTHOR(S)
Derrick, Stuart
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p59
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on audio-visual industry professionals' views on events companies' utilization of audio-visuals. Clients' formation of their own event expertise; Exploitation of media across a number of platforms; Case study of Rover's launching of Rover 400. INSET: Case study: Rover..
ACCESSION #
207178

 

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