TITLE

Show business stars

AUTHOR(S)
Cobb, Robin
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Previews the ShowExpo 98, scheduled on January 14-15, 1998 in London, England. Goal of demonstrating how marketing events can benefit from being entertaining as well as informative; Evening laser show and South American carnival-style entertainment; Television personality Robert Kilroy-Silk's conduct of a series of lively and penetrating interviews. INSETS: Getting there.;Seminars and workshops.;The event's marketing.;Is ShowExpo a success?
ACCESSION #
207175

 

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