TITLE

Hanson builds up brick brand

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Hanson Brick's launching of its Belgian acquisition Desimpel at the trade show Interbuild '97 in Great Britain. Display of over 200 different product types; Marketing strategy; Utilization of the seasons theme. INSET: The state of construction..
ACCESSION #
207174

 

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