TITLE

Miller Freeman in Berlin show link

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Messe Berlin's entry into the Asian exhibitions market with the launch of a travel show. Joint venture with Miller Freeman; Exploitation of Miller Freeman Asia's knowledge of the region; Messe Berlin's experience as organizer of travel industry trade fair ITB Berlin.
ACCESSION #
207158

 

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