TITLE

Postpaid MVNOs Multiply

AUTHOR(S)
Marek, Sue
PUB. DATE
April 2006
SOURCE
Wireless Week;4/15/2006, Vol. 12 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers the viability of postpaid mobile virtual network operators (MVNO) in the U.S. Importance of distribution strategy to the success of MVNO; Role of the brand recognition of ESPN in its retail distribution advantage; Plan of Amp'd Mobile to launch the user interface and platform outside the U.S.
ACCESSION #
20715785

 

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