TITLE

What Makes Tweens & Teens Tick?

AUTHOR(S)
Rush, Susan
PUB. DATE
April 2006
SOURCE
Wireless Week;4/15/2006, Vol. 12 Issue 9, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the issues that need to be considered by the wireless communications industry in targeting the youth market in the U.S. Necessity for carriers to personalize their family plans to capitalize on the growth opportunity presented by the youth market; Factors that will drive content consumption according to mobile virtual operator network Amp'd Mobile; Influence of restriction barriers on determining the preferences of youth consumers. INSET: How Young is Too Young?.
ACCESSION #
20715784

 

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