TITLE

Reaching the Next Level of Performance in Marketing

AUTHOR(S)
Collins, Sean; Nair, Girish; Schumacher, Jeffrey
PUB. DATE
May 2006
SOURCE
CRM Magazine;May2006, Vol. 10 Issue 5, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Stresses the need for marketers to reach the next level of performance in marketing. Reason many chief marketing officers have invested heavily in customer relations management systems; Significance of using the untapped opportunities across the value chain; Actions taken by a manufacturing firm to rethought its customer interaction approach.
ACCESSION #
20714367

 

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