TITLE

A BBB SEES BIGGER BUSINESS

AUTHOR(S)
Bailor, Coreen
PUB. DATE
May 2006
SOURCE
CRM Magazine;May2006, Vol. 10 Issue 5, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Illustrates the significance of the implementation of salesforce automation and customer relationship management solutions from Dovarri for Houston, Texas-based nonprofit organization Better Business Bureau of Metropolitan. Problem with the organization's own formula for managing lead processing and membership-list development; Remarks from Dovarri CEO and President Geary Broadnax; Information on how Juan Ortega, regional sales manager for the bureau, has seen the results of the deployment.
ACCESSION #
20714361

 

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