TITLE

8 email marketing tips

AUTHOR(S)
Ellison, Carol
PUB. DATE
May 2006
SOURCE
CRM Magazine;May2006, Vol. 10 Issue 5, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers eight e-mail marketing tips. Views of Jim Cecil, president of Nurture Marketing, on e-mail; Advice on building a targeted mailing list; Factors to consider in creating a database. INSET: build your email reputation.
ACCESSION #
20714360

 

Related Articles

  • IT Market Opens Up to Email Campaigns.  // Circulation Management;Nov2005, Vol. 20 Issue 9, p19 

    Reports on periodical subscription campaigns using electronic mail (email). Overview of case studies on new business and renewal email campaigns; Advantage of email promotions over a direct mail campaign; Factors that need to be considered by circulators in creating a commercial email list.

  • Putting the E- in Your Direct Mail Campaign. Loftness, Mary // Hospitality Upgrade;Fall2001, p1 

    The article offers the author's insights regarding the basic theories for an effective direct mail used in hotels. The author mentions that accumulation of a database of electronic mail can be done by purchasing e-mail addresses but with a lower response rate as compared to advertising. The...

  • the LIST. Davies, Kent R. // Off-Road Business;Sep2005, Issue 8, p45 

    This article presents suggestions on buying and keeping mailing lists for direct marketing campaigns. Mailing lists must be updated. Mailing lists provide information, such as age and sex and are critical for targeting the best prospects. A mailing list database may be stored in a bank's safety...

  • list file. McCawley, Ian // Precision Marketing;9/10/2004, Vol. 16 Issue 45, p22 

    Reports on British direct marketing firms releasing their databases as of September 2004. Cheryl Nathan List Broking; Forever Active mobility supplier; Book and video reviewer "The Good Book Guide".

  • Chance to reach OEN readership.  // Precision Marketing;11/25/2005, Vol. 18 Issue 6, p24 

    The article reports on the plans of the periodical "Original, Educational, Newsworthy," to release its database through McCarthy O'Connor. The periodical targets purchasers in the British corporate sector. The publication is circulated to key decision-makers in the corporate sector. The list is...

  • List / Insert File.  // Precision Marketing;1/27/2006, Vol. 18 Issue 13, p25 

    A list of mail order companies in Great Britain releasing their databases in January 2006 is presented. BuyCosmetics will release its database of 73,808 buyers. The periodical "Telecommunications Magazine," will offer its refreshed database through list broker Prospect Swetenhams. A file of...

  • Paragon lists consumer title records.  // Precision Marketing;2/27/2004, Vol. 16 Issue 18, p80 

    Reports that British consumer magazine publisher Paragon will release its mailing database through Marketing and Media Solutions in 2004. Size and content of the database; Cost of the database.

  • Truprint reveals married women.  // Precision Marketing;2/27/2004, Vol. 16 Issue 18, p80 

    Reports that British mail-order photo processing company Truprint is releasing its updated file of mid-market women available through Evolution DM in 2004. Size and content of the mailing list.

  • Pet insurer to unveil owners.  // Precision Marketing;2/27/2004, Vol. 16 Issue 18, p80 

    Reports that British pet insurance firm Pet-ID will release its list of pet owners through Cheryl Nathan List Broking in 2004. Contents and size of the mailing list.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics