Beasty, Colin
May 2006
CRM Magazine;May2006, Vol. 10 Issue 5, p32
Trade Publication
Looks at the obstacles to the successful implementation of customer relationship management (CRM) system. Goal in purchasing a CRM system; Result of the merger-and-acquisition activities in the CRM industry; Significance of the continuing process of CRM training. INSET: Understanding PARTNERSHIP Perils.


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