TITLE

BARRIERS to CRM Success

AUTHOR(S)
Beasty, Colin
PUB. DATE
May 2006
SOURCE
CRM Magazine;May2006, Vol. 10 Issue 5, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the obstacles to the successful implementation of customer relationship management (CRM) system. Goal in purchasing a CRM system; Result of the merger-and-acquisition activities in the CRM industry; Significance of the continuing process of CRM training. INSET: Understanding PARTNERSHIP Perils.
ACCESSION #
20714359

 

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