What Does CRM Really Do to Help Salespeople?

Dickie, Jim
May 2006
CRM Magazine;May2006, Vol. 10 Issue 5, p20
Trade Publication
Presents the results of a study on the impact of the customer relationship management (CRM) systems on the sales performance of companies in the U.S. Number of firms that participated in the survey; Percentage of companies which stated that CRM was improving their performance; Observation on the success of several companies.


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