TITLE

Michelin at Motor Show as sponsor

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Michelin's sponsorship of the 1998 British International Motor Show. Event organizer Society of Motor Manufacturers' search for a sponsor for its area dedicated to concept cars for the 21st century; Efforts to enhance the international status of the show to rank alongside Geneva and Frankfurt.
ACCESSION #
207143

 

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