TITLE

Ericsson plays on new Bond

PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Ericsson SA's decision to ran a series of events highlighting its involvement with the James Bond film `Tomorrow Never Dies.' Contribution of Ericsson dealers in the film's marketing strategy.
ACCESSION #
207132

 

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