Survey: Business Authors Cite Internet Marketing as Top Strategy

May 2006
Book Publishing Report;5/1/2006, Vol. 31 Issue 17, p4
Trade Publication
The article reports on the result of the survey on marketing techniques which was conducted by RainToday.com. The survey concentrated on the influence of book publishers has on service provider's ability to market and sell its services. Among these service providers, Internet marketing emerged as top one of the 200 authors surveyed which was followed by trade magazine coverage, marketing to own clients, newspaper coverage while TV coverage and book signing events were the lowest.


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