MTV stakes out new turf

Riddell, Robert
May 2006
Daily Variety;5/3/2006, Vol. 291 Issue 22, p4
Trade Publication
The article reports that MTV Networks has launched a digital strategy for its advertisers in the U.S. The campaign carries the message "Feed the Need." MTV Networks claims that it is the first organization to use the strategy. The company also unveiled its other programming plans in support of the campaign.


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