P&G to launch new Cover Girl collection

Parks, Liz
June 1999
Drug Store News;6/28/99, Vol. 21 Issue 10, p35
Trade Publication
Focuses on the plans of Procter and Gamble to launch its Fall in Love marketing promotion for its Cover Girl brand cosmetics called CG Smoothers. Features of the advertisement; Comments from Anne Martin, marketing director of Cover Girl brands; Other beauty products included in the launching of the CG Smoothers line.


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