TITLE

P&G to launch new Cover Girl collection

AUTHOR(S)
Parks, Liz
PUB. DATE
June 1999
SOURCE
Drug Store News;6/28/99, Vol. 21 Issue 10, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the plans of Procter and Gamble to launch its Fall in Love marketing promotion for its Cover Girl brand cosmetics called CG Smoothers. Features of the advertisement; Comments from Anne Martin, marketing director of Cover Girl brands; Other beauty products included in the launching of the CG Smoothers line.
ACCESSION #
2068633

 

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