Home Décor Celebs Send Mixed Messages

May 2006
Home Textiles Today;5/1/2006, Vol. 27 Issue 28, p10
Trade Publication
The article discusses a survey conducted by NPD Group which cites the ranking of celebrity home decoration experts depending on consumer preferences. Television improvement guru Ty Pennington was ranked as the most trusted celebrity endorser. Martha Stewart ranked first on the home decoration scale, but also ranked highest among celebrities that survey respondents said appear in too many advertisements.


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