TITLE

Home Décor Celebs Send Mixed Messages

PUB. DATE
May 2006
SOURCE
Home Textiles Today;5/1/2006, Vol. 27 Issue 28, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a survey conducted by NPD Group which cites the ranking of celebrity home decoration experts depending on consumer preferences. Television improvement guru Ty Pennington was ranked as the most trusted celebrity endorser. Martha Stewart ranked first on the home decoration scale, but also ranked highest among celebrities that survey respondents said appear in too many advertisements.
ACCESSION #
20678292

 

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