TITLE

The honest truth

AUTHOR(S)
Tooher, Nora Lockwood
PUB. DATE
April 2006
SOURCE
Long Island Business News (7/1993 to 5/2009);4/21/2006, Vol. 53 Issue 17, p1A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that law firms in the state of New York is preparing to focus groups for reality checks. For most attorney, focus groups are a means of testing trial strategy. Focus groups sometimes precede other market research. Despite of the benefits, focus groups have been slow to catch on in the legal industry.
ACCESSION #
20658243

 

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