The honest truth

Tooher, Nora Lockwood
April 2006
Long Island Business News (7/1993 to 5/2009);4/21/2006, Vol. 53 Issue 17, p1A
The article reports that law firms in the state of New York is preparing to focus groups for reality checks. For most attorney, focus groups are a means of testing trial strategy. Focus groups sometimes precede other market research. Despite of the benefits, focus groups have been slow to catch on in the legal industry.


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