Focus On: South Carolina System Making News Again
- In ITV Deployments, Less Can Be More. Huffman, Wes // Multichannel News;1/20/2003, Vol. 24 Issue 3, p45
Focuses on the technique to make interactive television (ITV) more feasible for television viewers. Approach to be followed in deploying ITV; Solutions to the problems faced by cable operators in deploying ITV; Need for having simple ITV solutions; Problem of interactive content availability to...
- ITV'S AUTUMN SCHEDULE: AN EXPERT'S VIEW. Mathews, Simon // Campaign;10/19/2001, Issue 42, p10
Focuses on factors affecting the interactive television in Great Britain. Percentage of audiences; Programming; Financial performance forecasts for 2002.
- Participation is the name of the game for iTV success. Curtis, John // New Media Age;1/9/2003, p32
Comments on the significance of participation to the success of interactive television (iTV) in Great Britain as of January 9, 2003. Views on Participation TV; Factors that slowed the growth of enhanced TV; Insights on the participation of TV viewers in interactive TV.
- Just wake us when this interactive stuff is easier. Dolliver, Mark // Adweek Western Edition;09/07/98, Vol. 48 Issue 36, p16
Cites a report by Forrester Research which claims that interactive television will catch on as a mass phenomenon only when it offers `lazy interactivity.' Need for providers to tailor interactive programming to fit TV viewers with short attention span.
- NBC plans interactive '96 Games. Mandese, Joe // Advertising Age;2/21/1994, Vol. 65 Issue 8, p13
The article reports that National Broadcasting Co. Inc. is planning to offer its advertisers a variety of interactive elements, including NBC Viewer Service, NBC Online and Interactive Network, that could make the Atlanta Games one of the first mass-audience interactive television advertising...
- Digital users shy of interaction. Hedberg, Ase; Austin, Gary // Marketing Week;3/8/2001, Vol. 24 Issue 4, p38
Discusses the results of a BMRB International research which showed that interactive television services have so far failed to make any real impact on digital viewers in Great Britain. Perceived current benefit of digital TV; Services areas visited on OPEN; Likelihood of buying online via TV in...
- More viewers are pushing the advertiser's button. Rattray, Keith // Marketing Week;9/13/2001, Vol. 24 Issue 31, p16
Reports on BARB's research on the use of interactive services on digital television in Great Britain. Reasons of television viewers for accessing interactive services; Implications for television advertising.
- Will ITV Change America's Viewing Habits? Thompson, Robert // Multichannel News;04/23/2001, Vol. 22 Issue 17, p61
Reflects on the impact of interactive television (TV) on the viewing habits of consumers in the United States. Attributes of TV that make it appealing to consumers; Anticipated change in the viewing habits of TV audience; Views regarding the consumers' acceptance of ITV.
- Sky promises release of first red-button data by end of year. Jones, Gareth // New Media Age;4/14/2005, p1
This article reports on the launching of the audience measurement panel Sky View by the firm BSkyB at the end of 2005. The satellite broadcaster has put an end to months of speculation by outlining plans to release the first set of robust data on exactly how many people press the red button....